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GameBike and GamePads in Physical Education Classes?
We wrote the book.
Music on the Brain
Are you one of those people I see on the running trail or on the treadmill at the gym who have the ear buds in and the iPod crankin'? Although I love music, I've never been one to use this "music as a motivation" technique in a workout. I tried it several years ago...B.I. (Before iPod). With my big old cassette player strapped to my waist and my headphones clamped on tight, I was jogging on a street near my home and a very busy driver on her cell phone almost ran over me. Luckily, she missed and I only saw my life flash before me. However, if I had not been groovin' to Stevie Ray, I would have heard her gigantic SUV screaming up behind me and I would have jumped into the hedge.
So, what is it about listening to music while working out that makes the process more bearable? Up until recently, no one really knew. Oh sure, we could all speculate about the power of music to ameliorate the pain of exercise, but few people had any scientific facts.
The one person who has done the most research and sold the most books on the subject of music and the brain is Daniel Levitin, former rock musician, producer and now professor at McGill University. I highly recommend his excellent books on the subject: "This is Your Brain on Music" and "The World in Six Songs."
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Who Thought THAT Product Made Sense?
Weekly Blog - The Clue Posting #30
Who Thought THAT Product Made Sense?
As a marketing guy, I have to spend a lot of time reading trade publications. I know it looks like I'm goofing off, but "scanning the trades" keeps me plugged into all of the brilliant things that other marketing guys come up with. Most of them don't come up with much because they are busy scanning the trades. One of my favorite reads is "Brandweek" and it's from this august beacon that I got the idea for this week's CLUE.
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Are Soft Drinks the New Cigarettes?
Are Soft Drinks the New Cigarettes?
If there was any doubt that "sugary" drinks have become the new cigarettes among the health conscious, you might want to cast your gaze to the Empire State. That's where Governor David Paterson has proposed a new soda tax.
New York's chief executive has suggested an 18% sales tax on soft drinks and other non-diet sugary beverages. His administration believes that this tax will raise about $400 million a year which can be used to stem the tide of red ink in the state's budget.
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